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RITE Chocolate
Shillington
RITE, deriving from 'ritual', was based on the concept of a daily practice - dipping a piece of chocolate in coffee. A family tradition of Turkish-born Anna, the founder of the business. Inspired by the small moment of delight of a daily sweet, the logo has a playful gesture.
The dark tone mimics the richness of chocolate and coffee, whilst bright colour contrasts to add a hint of joy. Hand-drawn illustrations seek to reveal some elements of the brand story whilst being simplistic and paired back in style to reflect the homemade, crafted bars,
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